オンライン英会話JEP:Staff Weblog~Melody

Friday, March 30, 2007

JOLLIBEE


Good evening everyone,
I wanna share to you one of the famous food chain here in the Philippines.
It's JOLLIBEE
taste it and I'm sure you love it.
I like it very much especially the Chicken Joy.
Hmmmm! Delicious





Jollibee is one of the Philippines' phenomenal business success stories.
Starting in 1975 as a two-branch ice cream parlor, it later expanded its menu to include hot sandwiches and other meals.
Recipe for success:
The foundation of Jollibee's rapid growth has been its strategy to establish dominant market coverage complemented by its superior menu line-up, creative marketing programs and efficient manufacturing and logistics facilities in support of its widening restaurant chain.
It is powered by teams of well-trained individuals embracing the culture of integrity and humility, working in a family-like environment of fun and togetherness.
A triumph for and of the Filipino,
Jollibee dedicates its continuous success to those who have supported the company from the very start - the Filipino people.
Jollibee has grown to be so well loved that every time a new store is opened, especially overseas, Filipinos form long queues to the store without fail. It is not just a place where they feel at home; it is a stronghold of heritage, a monument of Filipino victory.

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